Royal Enfield North American Launch Event

Creative Producer
BMF Media

UrbanDaddy: A Day On The Royal Enfield Continental GT

Motorcycle journalists met for a breakfast event at the Bear Mountain Inn where they were each given a route map, gear, and a Continental GT café racer to test drive for the afternoon. Guests sped through the beautiful lower Hudson Valley on their borrowed racers before being shuttled back to Brooklyn where they joined influencers from the automotive and media industries to toast Royal Enfield at an intimate cocktail party in Williamsburg. Guests enjoyed signature cocktails, intimate interaction with the bikes, and music inspired by the mod aesthetic of the café racer, celebrating the longevity of the Royal Enfield brand as well as the innovation of their new signature design.