Nouveau Magic
for Beaujolais Nouveau
Creative Producer
Adam Aleksander Presents
Wine Enthusiast: The Magic of Beaujolais Nouveau 2012
A wine industry launch event celebrating the 30th annual release of Beaujolais Nouveau. A once familiar venue was transformed into a French provincial village at harvest festival, with stilted wine servers, roaming storytellers, palm readers, spectacular stage performances from some of New York’s most legendary variety artists, and the climactic reveal of the 2012 Beaujolais Nouveau in a curated augmented reality performance by techno-illusionist, Marco Tempest.