Luna Rising
for Dos Equis
Creative Producer
Mirrorball
LA Canvas: The Dos Equis Luna Rising Experience
A touring immersive theatrical circus spectacular with a through-line narrative and an integrated alternate reality game. To RSVP, consumers needed to call a mysterious phone number and were given a rendezvous location where they met their guide & were led to a hidden warehouse door, usually tucked down a dark side-street. Once inside, the immersive experience was all-encompassing, complete with spectacular circus performances and actors in extravagant costumes leading guests away from their companions and into a surreal alternative world.
“Electrifying performances came into fruition that bred choreographed dance sequences, circus acts to the max, and performance art taken to the next level. [...] We salute the impeccable experience that coincided with a summer moon and its awakening. Here’s proof that Dos Equis knows how to cater to those who interact with the brand.”
